7 Outdoor Signage Mistakes to Avoid

The first impression is the last impression.

True. But some of you may not agree to it. They say there is always a chance if you have made a bad first impression. Well, there is no chance if you are a business owner and you have installed mediocre outdoor signage. This can harm rather than help.

Your prospective clients will see the sign and chances are they won’t be attracted. So, always avoid making blunders while creating outdoor signage Dubai.

7 Outdoor Signage Mistakes to Avoid

7 Mistakes You Should Avoid

In order to avoid the mistakes that can give an extremely bad impression to your business, follow these 10 tips:

1.      Don’t Confuse Your Audience

The basic purpose of creating outdoor signage is delivering a message. A clear and precise message is more likely to get attention. Whatever you produce, make sure you are not confusing your audience. The company logo, the color theme, design and wording or phrase – all of these things should be conveying a clear message.

2.      Don’t make it Hard to Read

If you take a round, you would notice that some Outdoor Signage Dubai are difficult to read. You can never read them properly, no matter how hard you try. So, if you are creating outdoor signage, make sure it is not hard to read. The font is good. The color contrast, the theme and font size – everything is easy to read even from afar. Choose the graphics and background carefully so this doesn’t compromise the readability.

3.      Not Considering the Weather-Proof Material

You know your signage is installed outside, and if it is not weather-proof, it won’t be able to handle all types of weather conditions. Don’t erect a paper-back sign outdoor. It will not be able to withstand heat or rain. Always consider the right material for your outdoor signage so that you don’t have to worry about extreme weather situations.

4.      Quality over Quantity

Suppose you have two options: you can buy 10 outdoor signs from a company for free or you can order one high quality but an expensive sign. What will you choose?
Go for an expensive but high quality signage. This will be your investment and you will reap the benefits soon. However, low quality signage may not be expensive but they won’t be helpful either. Your customer is smart. You can’t befool them this way!

5.      Look for Spacing

Spacing matters when it comes to outdoor signage. Not measuring your outdoor signage first is a big mistake and gives a bad impression. They look awkward to the viewers. Before you install the sign, check for the spacing mistakes and remove them immediately.

6.      Don’t Go for Intricate Designs

The simpler, the best. Don’t experiment intricate designs and complicated patterns on the outdoor signage. Instead, be more simple, clear and precise. This will grab more attention.

7.      Right Message at Wrong Location

Suppose, you install a sign that has a great message. It is interesting and attention-grabbing. But there is one problem – the location is not appropriate. You should not install outdoor signage for kids in a business area where only entrepreneurs go or a sign for a women-specific brand at a place where only men go. This can mar the purpose. Choose the best location where more (and right clients) can see it.

Conclusion

Outdoor signage is a successful marketing strategy that every business is using nowadays. Avoiding these 7 mistakes can help you grab more traffic and grow your business.

Recommended : 

Common Mistakes To Avoid In Signboard Creation
How Many Are Different Types Of Signboard There?
Latest Innovations In Digital Outdoor Signage You Must Know
 

Comments

  1. Universal Media House20 August 2019 at 03:29

    Such a helpful article. We should avoid these mistakes. Thanks for sharing.
    outdoor led screen Dubai

    ReplyDelete

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