Signage Trends That Ruled In 2017, What To Expect in 2018!

Introduction:

Have you ever wondered about the different impacts that are influencing the signage franchises in the modern markets? Do you know they are continually changing? If your answer is "NO", then you have landed at the right place as this post will help you by providing you with some fundamental insights into the said niche.

This post looks back in the last year, i.e. 2017 and discusses the signage market in detail in that context. It will make it easy for you to know about the five hot trends that were followed last year and will provide a quick insight into how things may change in 2018.

• Signage Niche Started to Change:

Although the retail industry still tops and dominates other niches, signage got added momentum and earned more popularity last year, especially in the sports, education, corporate, leisure and entertainment business. 

Way-finding or directional signs were sold the most in the sectors above. Of course, there are no set rules usually associated with the signage industry. Therefore, one as a business owner can follow trends that can perform in the best interest of one's business. 

Experienced and reliable signage Companies in Dubai are ready to take you by surprise if you are operating here and are keen to dominate the proceedings. You will, of course, need to pick the best and put your demands in the simplest of ways before them so that they can come up with proposals that are unique and worthwhile for your brand. 

Let’s have a look at trends that started triggering things back in 2017 and helped the signage world to make it easy for brand owners to broadcast their brand promise in further appealing and stunning ways:

• E-commerce started to dominate the proceedings. Because trends were already set for shopping online, this was no less than a massive opportunity for the signage world. They too started to generate 50% plus business through their website. Customers were provided with ideas online, and they were enabled to order the required solutions from the comfort of their homes and offices.
• Demands for printed signage stayed during the last year. Persistence was noted back then despite the advancements and makeshifts that were taking place in the digital technology who claimed that Internet would fully take over the proceedings for business marketing.
  

When we look at the situation today, the demands for finished products are still the same, i.e. they have not gone down. This means that physical and printed signage products will still be high in need. Although we are in the early phases of 2018, however, the existing log shows the demand for following products is still high:

• Backlit displays
• Posters
• Semi-permanent, temporary and permanent pop-up displays.
• Frame signage.
  
• Banners, backdrops and flags.
•  Trade show materials and so on.

·                     The Indoor signage trends continue to overtake the demands for outdoor signage. Estimates suggest that indoor signage solutions are growing more in demand when compared to the outdoor ones. The overall profitability is predicted to increase by 1.2% every year until 2020 when it comes to indoor signage demands.  On the other hand, signage Companies in Dubai in most cases have reported a drop in demands for outdoor signage solutions. 

·                     Demands for temporary, short-lived retail signage continues to go up.  Experts in the said domain are already forecasting that 2018 will be the year of short-term retail signage solutions that will continue to climb. Therefore, noticeable effects may be observed by many when it comes to the overall demand for new store openings, printed signage, promotional campaigns, new outlet openings and the threat of e-commerce that is getting bigger and better with the passage of time. 

Bringing it all together:

Although the above picture offers a thorough insight and makes it easy for one to understand what exactly is going in the current scenario in the signage industry, however one must not forget the massive changes that are due next. 

They are in the pipeline, and soon things will be advancing further, thanks to the influx of latest technologies, such as cloud, artificial intelligence, augmented reality, machine learning and virtual reality. Experts are confident that things will start shaping further and will soon be entering the most elite and prime stages in the months to come.