Qualities of Exceptional Signage

When establishing the brand identity of a startup business, there is a lot you have to plan for and think about, from the business name to business cards to logo design, and much more. If you recently found the ideal location for your new company or organization in Dubai, the next step in the process that you will have to deal with is hiring a signboard company to design signage for your office. Online branding is something you might just be able to handle yourself, or get one of your employees to help you, but you will require a company that specializes in custom signage.

You might even be on a budget and have time constraints, and the signs must ultimately adhere to local authority guidelines. Therefore, it makes perfect sense to seek the assistance of a company with a dedicated design team. However, make sure you look for the following qualities in their previous designs before hiring one.

The Letters Should Pop Out

Certain colors are complementary, while others are contrasting, and they do not always go well together. The colors of the background and the letters matter a lot. The colors of the letters should contrast but not clash with the colors of the background. The letters should pop out without appearing glaring, harsh and too flashy.

The Letters Should Be Evenly Spaced

If you have ever typed in Microsoft Word, you may have noticed that some letters appear closer or farther apart than others, even though the spacing you have set is the same. This is something can transition to the letters on a signboard as well. Professional signage Companies in Dubai perform measurements, measuring every single letter, before actually designing a sign. First, they design paper templates and then they check the spacing to ensure that the letters on a sign will not be unevenly spaced.

The Font Should Be Readable

What would the point of having a signboard if people cannot even read what is written on it? Along with all the other factors mentioned here, the font of the letters plays an integral role in this. Regardless of the nature of a business, the font used for the letters on its signage should be simple because that is the key to better legibility. Some examples of simple fonts that most people have come across at some point or another include Arial, Calibri, Impact, Times New Roman, etc.

The Size Of The Signage Should Be Correct

As mentioned, measurement is something all professional signage Companies rely on to ensure the accuracy of the signboards they design. An extension of even spacing, the letters of signage should be large enough that the negative space around them is also even rather than imbalanced. The height of letters is also something that plays a role in how far they will be legible and visible, so this is also something you should look into.

Logos Should Be Distinguishable

No matter how complex and elaborate a company’s logo, a professional signage company should be able to effectively transform it into its simplest form before transferring it onto a signboard. Such simplicity will ensure that the logo (or essentially the shape) that represents your brand is easily discernable, even from a distance, without having to squint one’s eyes. Furthermore, the logo on a sign should be designed such that they can be distinguished from other images accompanying them.

Conclusion – Make Sure Your Signage Possesses These Characteristics

Business signage is an investment, perhaps not a huge one, but an investment nonetheless, which you should make diligently. It will be vital that the signage company you hire in Dubai pays adequate and appropriate attention to your company’s signboards. If you keep an eye out for the above characteristics in signs previously designed by them, you will end up getting a clear idea of their conceptual and creative capabilities.

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