Qualities of Exceptional Signage
When establishing the brand identity of a
startup business, there is a lot you have to plan for and think about, from the
business name to business cards to logo design, and much more. If you recently
found the ideal location for your new company or organization in Dubai, the
next step in the process that you will have to deal with is hiring a signboard
company to design signage for your office. Online branding is something you
might just be able to handle yourself, or get one of your employees to help
you, but you will require a company that specializes in custom signage.
You might even be on a budget and have time
constraints, and the signs must ultimately adhere to local authority
guidelines. Therefore, it makes perfect sense to seek the assistance of a
company with a dedicated design team. However, make sure you look for the following
qualities in their previous designs before hiring one.
The Letters Should Pop Out
Certain colors are complementary, while
others are contrasting, and they do not always go well together. The colors of
the background and the letters matter a lot. The colors of the letters should contrast
but not clash with the colors of the background. The letters should pop out
without appearing glaring, harsh and too flashy.
The Letters Should Be Evenly Spaced
If you have ever typed in Microsoft Word,
you may have noticed that some letters appear closer or farther apart than
others, even though the spacing you have set is the same. This is something can
transition to the letters on a signboard as well. Professional signage Companies in Dubai perform
measurements, measuring every single letter, before actually designing a sign. First,
they design paper templates and then they check the spacing to ensure that the
letters on a sign will not be unevenly spaced.
The Font Should Be Readable
What would the point of having a signboard
if people cannot even read what is written on it? Along with all the other
factors mentioned here, the font of the letters plays an integral role in this.
Regardless of the nature of a business, the font used for the letters on its
signage should be simple because that is the key to better legibility. Some
examples of simple fonts that most people have come across at some point or
another include Arial, Calibri, Impact, Times New Roman, etc.
The Size Of The Signage Should Be Correct
As mentioned, measurement is something all
professional signage Companies rely on to ensure the accuracy of the signboards they design. An extension of
even spacing, the letters of signage should be large enough that the negative
space around them is also even rather than imbalanced. The height of letters is
also something that plays a role in how far they will be legible and visible,
so this is also something you should look into.
Logos Should Be Distinguishable
No matter how complex and elaborate a
company’s logo, a professional signage company should be able to effectively
transform it into its simplest form before transferring it onto a signboard. Such
simplicity will ensure that the logo (or essentially the shape) that represents
your brand is easily discernable, even from a distance, without having to
squint one’s eyes. Furthermore, the logo on a sign should be designed such that
they can be distinguished from other images accompanying them.
Conclusion – Make Sure Your Signage Possesses These Characteristics
Business signage is an investment, perhaps
not a huge one, but an investment nonetheless, which you should make
diligently. It will be vital that the signage company you hire in Dubai pays
adequate and appropriate attention to your company’s signboards. If you keep an
eye out for the above characteristics in signs previously designed by them, you
will end up getting a clear idea of their conceptual and creative capabilities.
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Really nice article. Signage should possesses these quality.
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Thanks...
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