Top Tips to Use Signage for Creating Strong Brand Personality
Have you ever wondered what is so
special about you? You are unique in your way, nothing like anyone else.
Similar is the case when we talk about the brands. A robust brand identity is
what makes it out of the ordinary. That is where signage comes into play and
takes the matter in its own hands.
A strong brand personality is
created when people literally ‘live your brand.’ In order to do so, the first
thing any successful businesses in highly competitive markets like UAE would
want to do is that they would reach out to the maximum number of clients.
Recognition is the key to building a strong brand personality. , For this reason, rigorous advertising campaigns are initiated with the help of sign boards Dubai based service providers to promote brands in the local market.
But this where the tricky part
is, as there are a lot of factors to keep in mind before businesses embark on
their journey for a strong brand personality. Let’s dig into some of the top
tips to use signage for creating a strong brand personality.
How to build a strong brand personality using signage?
A business with no sign is a sign
of no business. Your brand must have a top-notch sign that is recognized
everywhere; it is seen. Just like practice makes a man perfect, signage makes a
brand perfect. It isn’t a walk in the park.
It takes a great deal of diligent
and composed efforts to win the hearts of millions or even billions. Consider
the following tips:
- Evident and understandable
Sometimes, keeping it simple is
the hardest thing to do. In order to showcase the products or services,
companies often fill their sign boards with excessive information. It creates a
distraction, and most people prefer to skip reading it altogether.
Ease the clients by providing
them with to the point yet impactful information. Keep in mind the viewer’s
distance from the signboard to adjust the size of the signboard.
- Befitting color scheme
Just as the evident and
understandable information is crucial to represent a brand, a befitting color
scheme can make it work like a charm. For example, Coca-Cola is famous for its
red, likewise Starbucks for the green. Color scheme has the potential to grab
the attention of the viewers, and it provides your brand with an identity.
- Contrast for clarity
The higher the contrast, the
greater would be the readability. This is a significant step in creating the
brand personality because it minimizes the chances of your sign being missed
out. A color scheme helps attract the attention of the viewer, but the perfect
contrast setting ensures that your sign is read even from miles.
- Precise font size
A lot of people commit the
mistake of writing the entire text in capitals, deeming it’s bigger and easier
to read. Little do they know that it gets quite annoying at times for the reader
and inconvenience for the reader is not what a successful brand can afford?
It is always better to use both
upper and lower case letters, followed by bolds and italics, to highlight the
most critical information.
- Picture perfect illumination
It doesn’t matter if you are
using a billboard, poster, or a banner; without the right kind of illumination,
your sign can’t reach its maximum potential. Utilizing every part of the day as
well as the ‘night’ is the key.
Besides, the traffic at nights is
relatively more when compared to the day. Therefore, all these factors are to
be kept in mind to get your signboard that picture-perfect look.
Concluding remarks:
There are more brands in the
market than a mind can conceive. The critical question here is what makes YOUR
brand significant and different than the rest. Not only do you want your brand
to have an identity, it is equally essential that the clients perceive it in
the right way.
A lot of brands are famous, and a
lot of brands think that they are outstanding. That is why the competent
professionals of Sign boards Dubai
ensure that you fall in the former category and turn your dream of establishing
a strong brand personality of your business into reality.
Don’t forget to consider the
elements of marketing strategy for aligning it with your advertising campaigns!
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Events Company in Dubai